We take pride in our social media reach with our various Facebook and Twitter pages, but don’t take our word for it – check out our Klout scores for proof! What is a Klout score, you ask?
(from Klout.com) The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:
- True Reach: How many people you influence
- Amplification: How much you influence them
- Network Impact: The influence of your network
Which means – anytime we post an article, event calendar listing or even a question to our fans and followers, it is reaching a targeted audience that is also likely to share it with their networks of friends, and so on. And since we incorporate social media in our advertisement packages, this is a valuable measure that we use in conjunction with Google Analytics and Quantcast.
For an interesting read on the Klout story, head over to this Wired article What Your Klout Score Really Means. And to compare OUR Klout scores with other local media in the Dayton Region, just look at our real-time scores below:
