SoMoLo is here, are you ready?

If you thought 2011 was the year for social, you were (partly) wrong.  2012 has barely begun and already boasts to top last year’s record with social media engagement and take it to the next level.  This year, it’s about what some may know as
With tablet sales majorly increasing over the holiday season with the launch of Kindle Fire, more people than ever have access to the internet and applications than ever before.  Marketers and retailers are trying to get our attention at every click of the mouse.  And we’re willing to engage – as long as we come out with the benefits.SoMoLo – social, mobile, local.  2012 means social needs to be accessible from anywhere and anytime and remain relevant to the user.

How do you make sure you’re receiving what you want? That takes a bit of planning.  For starters, check what email lists you’re subscribed to, what apps have access to your accounts, and what information you’re putting on the world wide web.  This will help make sure that advertisers see only what you want them to see, and in return, you see what you want to see.

Next, seek out local businesses that you frequent – or wish to frequent – and see what specials or offers they may have.  The best app to use is something like Yelp or Foursquare.  Both apps give you a chance to explore your area and see what specials are available through your tablet or smartphone.

Finally, if you don’t have a smartphone yet, fear not.  You can still use the search option on any social media site to find out about your local area.  Follow them on Facebook and Twitter to get the latest updates.  You’ll be surprised at the abundance of information (and deals!) you can get – and it’s all right at the touch of your fingertips.