The past three decades have written a story packed full of surreal experiences, epic moments, groundbreaking involvement and huge accomplishments. The String Cheese Incident has been recognized for their commitment to musical creativity and integrity, for their community spirit, philanthropic endeavors, and for their innovative approach to the business of music.
When The String Cheese Incident’s growth first started gaining momentum in the 1990s, as the Internet was just beginning to take hold and the major-label business model was failing, the band decided to make music on their own terms.
Since then, The String Cheese Incident has gone on to carve out a completely unique approach to the business of music; they are truly pioneers of a new way of “making a band.” With the Internet as their tool, SCI was among the first artists to disseminate information online, such as tour dates, release information, and other news, to their growing fan base. Rather than doing business on such terms as “the bottom line,” SCI put their music and their fans first, opening companies of their own, including a ticketing company, a merchandise company and a fan travel agency, to best serve their community. The band’s record label, SCI Fidelity Records, has always operated under the same ideals. Even early on, SCI Fidelity embraced downloadable music and file sharing, delivering SCI’s “On The Road” series, where every show the band plays is made available for download on the Internet. Whether they realized it at the time or not, The String Cheese Incident was inventing grassroots band development. Today, literally hundreds of bands are using some version of this same approach to build their brand.
